Bilibili

To launch their new slate of animated exclusives, Bilibili worked with Future+ Media to stage their annual “MADEBYBILIBILI” event, consisting of a streamed stage presentation along with an in-person influencer activation. I worked as Lead Creative on the project, collaborating with local illustrators, animators, and production crew fulfill the client’s desire for a visual package that was energetic and modern, while also connecting to the history of animation in East Asia.

Bilibili also tasked the agency with creating an exclusive VIP event gala celebrating the brand’s 14th anniversary. I created a set of assets riffing on the brand’s TV mascot, steering it from whimsical to luxurious through the nostalgic glow of an antique screen.