BOKE

Founded in 2010, BOKE is one of the largest mobile game publishers in China, with over 2000 properties and 30 million daily active users. Looking to take their annual year-end gala to the next level, BOKE reached out to Future+ Media to produce their 2023 event. As Lead Creative, I worked to realize the client’s concept of Be Your Master, representing the freedom to explore new worlds and relish new possibilities. I utilized the red and gold palette of a New Year Red Envelope to emphasize the festive mood, and employed BOKE’s mascot as the central “explorers” in the main illustration.

The following year, BOKE chose to continue the partnership, this time with a Gatsby-themed throwback, Long Time No See. As they closed on their 15th year, the company wanted to look backwards with a historical theme, for which I created a key visual using Art Deco aesthetics, as well as a “time portal” at the entrance of the event, meant to take our guests back through the history of the company. Their new Shanghai headquarters features prominently in the illustration, as their mascot climbs its distinctive silhouette like in the classic film King Kong.