After years of producing local activations for some of the largest brands in the world, Future+ Media were looking to take the next step into becoming a fully-fledged creative agency. They approached me to create a new visual identity that better represented their creative ethos, as well as their wide range of services.
Working closely with the founders, I created a new visual identity based on the “+” motif, extending it to a comprehensive set of design assets as well as a new pitch deck and website. I later joined the agency as a fulltime Art Director, spearheading the launch of their in-house video portal Future+ Channel, and contributed to projects for clients such as Bilibili, BOKE, Studio IX, and CHAGEE.
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