Hickey Freeman

Leveraging the brand’s history with the US Armed Forces, American heritage suiting label Hickey Freeman launched a CSR Campaign focused on highlighting Veteran success stories, hoping to dispell common stereotypes about returning servicemembers.

Titled Purpose Never Ends, the campaign featured Team Rubicon co-founder Jake Wood, Robinhood Foundation CEO (and future Governor of Maryland) Wes Moore, Citibank Executive Sunny Li, New England Patriots player (and future Super Bowl Champion) Joe Cardona, and Hickey Freeman’s own Jacob Sipple. Kworq worked with the brand to launch 2 seasons of the campaign, creating a comprehensive marketing strategy and producing all campaign creative. As Senior Designer, I created detailed mockups of campaign creative for client approval, built web and social assets, and retouched all campaign material.